Brand guidelines
Use these rules when you feature PartyWitMe in apps, decks, or partner materials so our identity stays clear and consistent.
Logo & wordmark
Prefer the full-color logo on light backgrounds and the light or white knock-out on dark backgrounds. Maintain clear space equal to the height of the “P” in PartyWitMe on all sides.
Light background
Use the primary navy mark. Minimum width ~120px for digital use.
Dark background
Use white or light gold accents only—never place the logo on busy photography without a solid overlay.
Core colors
Primary UI colors align with the Tailwind theme tokens in the product. Use these hex values in external decks and PDFs.
Primary navy
#191D4E
Secondary gold
#FFCC78
Typography
Marketing surfaces use Poppins for headings and body, matching the web app. Keep headings sentence case except where a proper noun requires capitalization.
- Page titles: bold, tight leading; avoid all caps except for small UI labels.
- Body: 16–18px equivalent; line length ~65 characters for readability.
- Numbers in stats: use tabular lining figures when available.
Voice & tone
- Warm hosts who want guests to feel included
- Clear about tickets, refunds, and venue details
- Excited about local scenes and creators
- Hype without substance (“best event ever”)
- Insider jargon without explanation
- Talking down to hosts or attendees
We sound like
We avoid
Logo do & don’t
Do
- Keep proportions; scale uniformly.
- Pair with enough contrast (WCAG AA for text).
- Link to partywitme.com when you mention the product.
Don't
- Rotate, stretch, or add effects to the logo.
- Change colors outside the approved palette.
- Imply endorsement without partnership approval.
Media pack
Logo and screenshot assets for press and partners are bundled for download. If you need something custom, email press@saltechapps.com.
Go to Press & mediaDownload the app now
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