Brand guidelines

Brand essence

Event discovery and ticketing for people who go out and organizers who put nights on.

Promise

Find the night that fits - and run it from publish to payout in one place.

Tagline

Discover events. Run them with confidence.

Personality

We are

• Confident
• Human
• Energetic
• Trustworthy

We are not

• Corporate
• Cold
• Chaotic
• Overly playful

Logo & wordmark

Prefer the full-color logo on light backgrounds. On dark product chrome, keep the gold tile mark - do not force a navy fill that disappears into the canvas. Maintain clear space equal to the height of the “P” in Partywitme on all sides.

Color system

Heritage navy and gold carry the logo and trust moments. On the default dark product UI, action violet is the interactive primary - intentional night energy, not a second brand.

• Navy (brand)

  #191D4E

• Gold (secondary)

  #FFCC78

• Action violet

  #7C3AED

• Energy teal

  #14B8A6

• Highlight amber

  #F59E0B

• Canvas

  #0B0B10

Typography

Headings use Poppins. Body and UI use Inter. Keep headings sentence case except where a proper noun requires capitalization.

• Page titles: bold, tight leading; avoid all caps except for small UI labels.
• Body: 16–18px equivalent; line length ~65 characters for readability.
• Numbers in stats: use tabular lining figures when available.

Voice & tone

We sound like

• Warm organizers who want guests to feel included
• Clear about tickets, refunds, and venue details
• Excited about local scenes and creators

We avoid

• Hype without substance (“best event ever”)
• Insider jargon without explanation
• Talking down to organizers or attendees

• Marketing: Confident and inspiring - lead with outcomes, not feature lists.
• Errors: Calm and clear - say what happened and how to fix it.
• Payments: Precise and reassuring - no jokes around money.

Terminology

Product name is always Partywitme. Prefer these labels in UI:

• Event
• Publish event
• Publish my event
• Ticket
• Attendee
• Organizer
• Organiser
• Co-host
• Team member
• Order
• Refund
• Transfer
• Payout
• Checkout
• Guest list
• Promo code

Do & don’t